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Wrigley, William Jr. (1861.09.30-1932.01.26) Entrepreneur. Wintered in Phoenix Died in Phoenix In 1928 the founder and advertising genius of the world's largest chewing gum company began construction on a 18,000 square foot home on the outskirts of the small desert town of Phoenix. The home, dubbed La Colina Solano (sunny hill), was a 50th anniversary present to his wife, intended to be a part-time "winter cottage" where they could enjoy the warm desert winters and entertain wealthy friends and dignitaries. By the time construction on La Colina Solana was started, Wrigley had become one of the country's richest men. He began manufacturing soap in 1891 in Chicago with the help of seed money from his uncle. To help sell the soap, he gave away baking powder with each purchase. When the baking power became popular enough to sell on its own, he switch to giving away a new product--chewing gum. The gum was so popular that he bought the company that manufactured it in 1911, and dropped the soap and baking powder. What is now know as Wrigley Mansion was Wrigley's fifth home. His primary home was in Chicago. He had a vacation home on Lake Geneva, Wisconsin, a summer home on Santa Catalina Island, and a home in Pasadena. The Phoenix home was the most modest of the group. When construction was finished in 1932, the Wrigleys moved in for a winter stay. Only a few weeks later, William Wrigley, Jr. died in the north bedroom of his newest home. He was buried on Santa Catalina Island which he had purchased in 1919. |
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